The “Ask” was to create messaging across multiple platforms in wich would harness the consumers awareness of the Allstate connection.

We can do that. 

But to achieve a clear understanding of the Allstate presence, it requires a few changes within the emails. We also wouldn’t want to detract from Esurance in order to achieve the “Ask”. 

We believe by re-designing the emails it will not only accomplish, but also improve on the Allstate connection, while also enhancing the Esurance brand tone. It is a known fact that clean sophisticated design will improve user massaging. As Esurance being a newer company who would like to be seen orperceived as a new awesome modern and hip brand then we must update the emails to re-harness that presence. We found that these emails were also outdated which is only working against the intended brand tone and the trust we wish for the user to perceive. 

By updating emails in the style that Esurance is priding themselves on, it will increase click rates, brand tone/voice, reputation, UI and the Allstate connection. (But without it being overbearing.) As you will see, I have taken these layouts and applied a modern industrial theme across the emails that will elevate the brand tone and help bridge the gap between my insurance company and my fathers. 

Speaking on behalf of the demographic that Esurance is marketing towards, I can say that when I see a company who cares about modern and effective design that It makes me feel more confident in the company itself. 

When I see outdated emails in my inbox I delete them right away assuming its a generic spam email. And it makes me wonder about accountability. 

And that’s the point after all.