Everyone expected a red square,
we gave them a purple dot.
Our brand refresh made Redbox relevant again – both in the digital space and in 40,000+ Boxes across the U.S.
We created a launch campaign for Redbox that celebrated cheap.
In a single shoot, we captured over a year’s worth content to show how Redbox brings new releases to America for just a buck and change.
Redbox tapped CHALK to infuse new life and energy into a beloved brand.
Now, with a vibrant brand ID, a new digital platform, and a killer app, Redbox matters again.
View fullsize
![]()
