A Full rebrand of WildComb Honey for a family based out of Westby Wisconsin.

This was the most fulfilling project. It took me a while to develop a logo which stood the rotation test. No matter which way you look at the abstract mark it remains relevant in a time when nothing does. Keeping the products clean yet wild was an extremely difficult measure. It’s extremely easy to let go and create. This redefined the idea that no matter how wild something is, it must always remain meaningful. It also must be able to stand as a 1-color mark.

“This also came with a social responsibility. With the growing death tolls growing within the honey bee population It’s our civil duty only to create awareness around this. “

#BEEAWARE Became the going notion, which resulted in the #BeeAware campaign. Trying to find an image became unsatisfying. A symbol became evident, the spoonful of sugar became the new life savor. Including the thermometer of red quickly growing we can see how a decline could only result in less sugars. This only leads to a forced massive change.